The problem with SEO is that the good advice is obvious, the rest doesn’t work, and it’s poisoning the web.

Worth the short read.

[via Daring Fireball]

Inverse Bridge Effect (Also, Rebel Syndrome) — wherein someone does something or makes a choice because everyone else is doing the opposite. Named from the motherly question “if everyone else jumped of a bridge, would you, too?” The inverse being “would you jump of a bridge because everyone else isn’t?”
Examples:

• Refusing to use a Mac just because everyone else seems to be
• The near immediate urge to point out downfalls in what everyone perceives to be a Good Thing™, or conversely, to defend what everyone else is bashing (commonly in message boards)

Indie Band Anomoly — Suddenly developing a dislike for something previously liked once it becomes popular.
Examples:

• Seeking out alternatives to Google just because they’re now No. 1 in search
• Nearly every emo kid ever
• Most social networking sites (”Oh, everyone’s on Facebook, I use such-and-such now!”)
• Indie Rock Pete